You would think that as it’s already 2018 and rockets that get you to any place in the world in less than 30 minutes are in the making, a bit of body hair won’t hurt anyone. Unfortunately, the least is true. Adidas decided to work together with the stunning Arvida Byström, “an artist, photographer, model and cyber sensation. Known for her photography, which questions femininity and gender standards using so-called ‘girly’ aesthetics.” One of the ways in which she does this is by not shaving her body hair and, therefore, she appeared in Adidas’ campaign with hairy legs, which some close-minded people couldn’t handle:
My photo from the @adidasoriginals superstar campaign got a lot of nasty comments last week. Me being such an abled, white, cis body with its only nonconforming feature being a lil leg hair. Literally I’ve been getting rape threats in my DM inbox. I can’t even begin to imagine what it’s like to not posses all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person 🌎 Also thanks for all the love 🌹got a lot of that too ❤❤❤❤
After Arvida posted a few campaign photos on her Instagram page and Adidas shared their campaign video on YouTube, she revealed she even received rape threats. Luckily, the model is sticking to her refusal to comply with stereotypes and said she is “sending love and try to remember that not everybody has the same experiences being a person.” You go girl!