Daily News Fashion

Asos shares unairbrushed bikini photos and the Internet is loving it

(Photo via Asos)

You only realise how ‘edited’ the online fashion world is when models with stretch marks become ‘breaking news’. Good thing we’ve got social media where girls aren’t afraid to share body positive photos, however, when an online retailer acknowledges the existence of stretch marks that’s pretty next level. For ASOS‘ new swimwear campaign, the company decided to release campaign photos without airbrushing the models’ bodies. As a result, their stretch marks, cellulite and other skin perfections are perfectly showing. This is a pretty big deal since ASOS has recently been criticised for calling a size 10 a large. This is a step in the right direction, inspiring other companies to do the same.

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