Body positivity is nothing new on social media but showing ‘real’ bodies in ads and campaigns is still something brands like to stay away from. A few months back ASOS made headlines with their untouched bikini campaign leaving models’ stretch marks clearly visible. Now fashion brand Missguided has followed their footsteps and we couldn’t be happier. For their latest bikini and lingerie campaign they stopped editing out models’ stretch marks and the result is surprisingly refreshing.
— JΔZZ (@JazzHarper_) 4 oktober 2017
Stop the press, it’s a real woman’s body. The uniqueness of these un-edited campaign photos still shows how often fashion photos are edited, leaving models with clear and flawless skin but reality is that this isn’t the case. Therefore, the Internet is praising Missguided big time. Let’s hope this is only just the start.
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— marnie (@marniepolk) 4 november 2017
— crispy🍎 (@lottiecharlotti) 10 oktober 2017
— spiritualgangster 💎 (@emazing_lne) 24 mei 2017
— J (@jess_bailey1234) 17 oktober 2017