Fashion

Fashion brand Missguided praised for sharing un-edited bikini photos leaving models’ stretch marks visible

(Photos via Missguided)

Body positivity is nothing new on social media but showing ‘real’ bodies in ads and campaigns is still something brands like to stay away from. A few months back ASOS made headlines with their untouched bikini campaign leaving models’ stretch marks clearly visible. Now fashion brand Missguided has followed their footsteps and we couldn’t be happier. For their latest bikini and lingerie campaign they stopped editing out models’ stretch marks and the result is surprisingly refreshing.

Stop the press, it’s a real woman’s body. The uniqueness of these un-edited campaign photos still shows how often fashion photos are edited, leaving models with clear and flawless skin but reality is that this isn’t the case. Therefore, the Internet is praising Missguided big time. Let’s hope this is only just the start.

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    Artist covers stretch marks in glitter to encourage people to embrace their 'imperfections' - Colourful Rebel | The young & restless
    November 21, 2017 at 15:08

    […] their real bodies anymore, including stretch marks, and brands are sharing unairbrushed photos, leaving models’ stretch marks clearly visible. Some take this a step further and even highlight these ‘imperfections’, such as artist […]

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    Playboy praised for featuring plus-size model Molly Constable without Photoshop - Colourful Rebel | The young & restless
    November 22, 2017 at 11:22

    […] visible. The latter is a movement that has also been embraced by online webshops, such as ASOS and Missguided but for the iconic Playboy Magazine to follow this trend is a pretty big deal but a very positive […]

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    Asos shares unairbrushed bikini photos and the Internet is loving it - Colourful Rebel | The young & restless
    December 4, 2017 at 15:19

    […] You only realise how ‘edited’ the online fashion world is when models with stretch marks become ‘breaking news’. Good thing we’ve got social media where girls aren’t afraid to share body positive photos, however, when an online retailer acknowledges the existence of stretch marks that’s next level. For ASOS’ new swimwear campaign, the company decided to release campaign photos without airbrushing the models’ bodies. As a result, their stretch marks, cellulite and other skin perfections are perfectly showing. This is a pretty big deal since ASOS has recently been criticised for calling a size 10 a large so this is a step in the right direction, inspiring other companies to do the same. […]

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    Plus-size model Ashley Graham shines in unretouched Vogue photoshoot - Colourful Rebel | The young & restless
    December 8, 2017 at 10:50

    […] so unique is that it follows the recent wave of sharing untouched modelling photos. After ASOS, Missguided and Playboy, Vogue Italy is making an important step in the right direction. Ashley shared her […]

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    Fashion brand Missguided praised for completely unretouched campaign - Colourful Rebel | The young & restless
    December 18, 2017 at 11:41

    […] example, Missguided followed ASOS’ footsteps and decided to launch a campaign without Photoshop leaving the models’ stretch marks clearly visible. Following the success of those photos, Missguided has decided to launch a completely unretouched […]

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