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A first full look at the stunning Erdem X H&M collaboration collection

(Photos via H&M/Erdem)

This must be the first time H&M’s designer collaboration isn’t with a worldwide known designer but that doesn’t mean this isn’t going to be super excited. After Balmain, the London-based fashion brand Erdem is the next lucky designer launching an affordable collection with H&M. As the launch date is approaching, a first full look of the collection has been released in the form of a lookbook. We see loads of romantic pieces with a vintage feel and flower patterns. Pure beauty!

Erdem X H&M launches worldwide in stores and online on 2 November.

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    H&M X ERDEM campaign film directed by Baz Luhrmann is a flower dream come true - Colourful Rebel | The young & restless
    October 27, 2017 at 10:02

    […] the lucky brand to create a designer collaboration collection with H&M. As you can see from the full collection, ERDEM’s signature flower print has been highlighted throughout the entire collection. In the […]

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