This must be the first time H&M’s designer collaboration isn’t with a worldwide known designer but that doesn’t mean this isn’t going to be super excited. After Balmain, the London-based fashion brand Erdem is the next lucky designer launching an affordable collection with H&M. As the launch date is approaching, a first full look of the collection has been released in the form of a lookbook. We see loads of romantic pieces with a vintage feel and flower patterns. Pure beauty!
Erdem X H&M launches worldwide in stores and online on 2 November.