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A first full look at the stunning Erdem X H&M collaboration collection

(Photos via H&M/Erdem)

This must be the first time H&M’s designer collaboration isn’t with a worldwide known designer but that doesn’t mean this isn’t going to be super excited. After Balmain, the London-based fashion brand Erdem is the next lucky designer launching an affordable collection with H&M. As the launch date is approaching, a first full look of the collection has been released in the form of a lookbook. We see loads of romantic pieces with a vintage feel and flower patterns. Pure beauty!

Erdem X H&M launches worldwide in stores and online on 2 November.

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