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Gucci turned their catwalk into a walking horror show during Milan Fashion Week

(Screenshot via Instagram @dh.elle)

While the Queen of England made her debut at London Fashion Week, a more horrendous setting is going on in Milan. Last night Gucci kicked off Milan Fashion Week in style but it was the props that caught everyone’s attention. Creative Director Alessandro Michele worked together with a Rome-based special and visual effects team Makinarium to create nothing but unique objects to go with the models down the runway. From doppelgänger doll heads to baby dragons. Sorry Daenerys, but there’s a Gucci dragon in town!

I want a dragon too 🐉 #gucci

Een bericht gedeeld door Swann Etienne-Vidaillet (@mister_sousou) op

Gucci fall 2018 👏🏻👏🏻👏🏻 – – – #gucci #fall #2018 #show #wow #amazing #potd

Een bericht gedeeld door Omikron Magazine (@omikron_magazine) op

Besides all the creepy props, it was also the catwalk that was transformed into a horror show. A Gucci laboratory that is, including fluorescent light and a doctor’s bed staged in the middle of the catwalk. Fortunately, no one was in need of an operation apart from the hard-working design team, who worked for six months on creating some of the extraordinary pieces. Fashion designer Alessandro explained that the (horror) setting was a symbol of artists in general: “Our job (as creatives) is a surgical job: cutting and assembling and experimenting on the operating table,” Very creative indeed, Mr Gucci.

PS. Looking for more Gucci? You can now have dinner at the Gucci restaurant in Florence.

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