River Island launches inspiring ‘labels are for clothes not people’ campaign

(Photo via Shutterstock/Martin Good)

Fashion is slowly embracing body positivity by hiring plus-size models and by refusing to use Photoshop. We believe this is a beautiful thing. River Island, however, is taking this phenomenon one step further by fully embracing diversity. In their new ‘Labels are for clothes not people‘ campaign, we see disabled kids with big smiles, couples proving that gender doesn’t matter and people from different backgrounds, all just being themselves. A truly eye-opening campaign, which celebrates people without being judged.

River Island’s unique campaign is part of a bigger story as they collaborated with ‘Ditch The Label‘, an organization that protests against bullying. Through this collaboration, a collection of empowering sweatshirts and t-shirts have been released of which the profits will be donated to the organisation. All in all, we can only wish that this serves as an example for more fashion labels and media in general.

For more information and to get a chance to join the campaign visit the River Island website.

#labelsareforclothes #imwearingri #ss18

Een bericht gedeeld door Cora Bishop (@cora_bishop_zebedee_model) op

River Island #LabelsAreforClothes campaign Shot by Richard Burbridge and styled by Ondine Azoulay

Een bericht gedeeld door AsiaNik (@asianik6259) op

Tuesday reminder 🌟 DO NOT SHRINK 🦁🦁🦁🦁 #labelsareforclothes #diversity

Een bericht gedeeld door Sabina Karlsson (@thesabinakarlsson) op


Een bericht gedeeld door River Island (@riverisland) op

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