We strive for a world where gender equality is the most normal thing one can imagine but even though we’re making progress there’s still a long way to go. Beauty brand Sally Hansen has found a way to make this very clear. Their new campaign video might focus on selling beauty products, the real story is about reversing gender roles and the result is pretty confronting. We see men raising children and polishing women’s shoes while mothers breastfeed without shame in public. Let’s hope Sally Hansen’s made-up world of ‘Shetopia’: “A world made by and for self-made women” will enlight some empowerment in the world because every little bit helps.