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What Tokyo would look like without its neon-screaming billboards

A culture shock is defined as “the feeling of disorientation experienced by someone when they are suddenly subjected to an unfamiliar culture, way of life, or set of attitudes.” Add an endless amount of colourful screaming billboards and there probably a 100% chance of a culture shock. Basically, Tokyo is just one big Times Square with amazing food and fashion. To let you enjoy the beauty of the city without hurting your eyes, the genius artist Nicolas Damiens created the super cool project No Ads. He removed all of Tokyo’s billboards, which gives us a whole new perspective of the world city.

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