Even before the new IT film has launched we’re haunted by it. First, we were overloaded with creepy film trailers, then suddenly red floating balloons were appearing around town and now there’s a creepy IT-inspired photo shoot going viral. However, not just any photo shoot because the 17-year-old photographer decided that it’s a good idea to let his 3-year-old brother star in the shoot. He gave his younger brother a complete clown Pennywise makeover and the result is, besides extremely creepy, also really well done. Funny enough the idea behind the shoot isn’t to give everyone nightmares but to get invited to the Ellen DeGeneres show so make sure to check out their Instagram here.