What would you do if you’d see a random red balloon hanging from a drain in the streets after watching the IT remake? We can already reveal our move: run for our lives and never look back. Wondering what remake we’re talking about? This freak show:
To promote the remake, the film company behind IT has filled cities with red floating balloons and the text “It is closer than you think” written beside them. Even though we’ve got to give the company credits for creativity we prefer to see more happy street art when walking around town.
Not scared yet? You can watch IT from 8 September onwards in cinemas.
Pretty cool marketing initiative for #ITMovie spotted in Sydney CBD this morning.
“We all float down here” pic.twitter.com/vi1KnXSRFj
— David Piepers (@davepiepers) 3 september 2017
— Diana DJ (@DianaDJ7) 3 september 2017
— Nick Johnson (@Nick__Johnson) 3 september 2017
— Joanna Beveridge (@jmbeveridge) 3 september 2017
— Christopher Kelly (@EspeciallyKelly) 3 september 2017