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Soho House opens new London location in BBC’s former television centre

(Photo via Soho House London)

BBC’s iconic former television centre in White City, West London, has made place for luxurious apartments and Soho House is the lucky hotspot having earned its own location in the building. The world-famous hotspot is always a beautiful sight for sore eyes and this location is no exception. On top three floors of the refurbished complex, the popular members club, hotel, restaurant and more has opened a rooftop pool, tropical bar and restaurant. If you can’t get enough, you can also stay the night or watch a film at the Electric cinema.


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Even though Soho House has over 19 locations around the world, this specific location was a particularly new challenge as design director Lina Boronkay explains: “It was very different as usually we have the heritage aspect of a building, but this was a fairly blank canvas. So we had to work hard to create atmosphere in the space, ensuring that every floor feels different, while retaining the Soho House ethos.” We think they did an amazing job, as always. Up next? Amsterdam!

White City House West London | website
Television Centre, 101 Wood Lane

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