Gucci haalt noodgedwongen racistische ‘blackface’ trui uit de shop


(Foto: Sergio Monti Photography /

Alles Gucci? Nou met het Italiaanse modemerk gaat het momenteel even niet zo goed, want kennelijk heeft iemand op de designafdeling liggen tukken. Op de webshop was namelijk voor korte tijd een trui te vinden, waarbij de drager plots een ‘blackface’ krijgt. Huh, wat?! Wij snappen echt niet dat niemand van Gucci eerder al aan de bel heeft getrokken om te zeggen ‘misschien is dit niet helemaal een goed idee’. Twitterende fashionista’s hebben de trui – terecht – compleet afgemaakt en daarom heeft de sweater niet al te lang online gestaan:


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@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci

Een bericht gedeeld door TIP (@troubleman31) op


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I spent many years in the fashion industry i helped redefine it ..we created a billion dollar grossing company with phat farm and baby phat I’m proud to say that i helped some hip hop entrepreneurs and their companies follow suit like Rocawear Apple bottom and many others i found them their partners and mentored them during their launches One day Macy’s began buying all of our top brands We thought that was a breakthrough or a “good sign” (Being accepted by our oppressor who hated and looked down on us ) Then they discounted us all and intentionally killed all the black businesses that we fed … thousands of shops …billions of gross dollars going to the independent (mostly black) shop owners There were thousands of young black and white kids in fashion looking up to Damon John, Sean John, Kimora and all of the young black designers white kids where buying our brands causing an even greater threat , they were all studying THEIR fashion and building hundreds of companies that were distributed by the mostly independent shop owners that were in biz because of us and supporting us long before Macys bought and discounted the top 15 designers.. IT WAS INTENTIONAL DELIBERATE AND INCREDIBLY EFFECTIVE THEY KILLED THAT FASHION REVOLUTION .. i grew up and i lost a taste for clothes that were basically cheap to make but too expensive for my brothers …but they were defining me as a SMALL man needing a “status symbol” i realized that it was embarrassing to wear them and my community members couldn’t afford to look as stupid as i did …… When are we gonna wake up take off the horrible DEAD ANIMAL shit and the shiny crap and realize where the true shine lives Let’s instead focus on the things that serve our community and really bring us happiness Fuxk the fashion industry and the elitist backwards and hurtful mentality that it represents When you wake up and realize that it’s not what’s on u but it’s what’s in you that defines you … you will let go of a sickness that separates you from your brothers and sisters …and ultimately separates you from Gods Grace

Een bericht gedeeld door Russell Simmons (@unclerush) op


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Inmiddels heeft Gucci ook zelf een verklaring uitgegeven, met daarin de gebruikelijke excuses. Wij vinden die excuses wel een beetje te standaard eerlijk gezegd, want je weet van te voren al precies wat ze gaan zeggen. Naast het feit dat veel mensen aanstoot nemen aan het ontwerp, nemen wij ook vooral aanstoot hoe lelijk de trui wel niet is. Hopelijk laat de modepolitie zich ook nog eventjes zien!

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